Brand Yourself

Identify Your Niche

Ladies and gentlemen, the first step in generating revenue as a speaker or in business – whether you’re selling a product or a service – is fundamentally simple yet often overlooked. It’s about offering a solution to a problem and setting a price point that your potential clients are willing to pay. To successfully navigate this landscape, three critical elements must align:

1. Necessity: Your offering must be something your potential client needs.
2. Desire: It must be something your potential client actively wants.
3. Financial Capability: Your potential client must possess the means to pay you.

Consider this example: You’ve written a book aimed at empowering abused and battered women, designed to instill the confidence needed to leave their abuser. This product:

1. Addresses a profound need, offering a solution to a dire problem.
2. Targets individuals who yearn for the courage to change their circumstances.
3. However, it faces a critical barrier – these women often lack financial autonomy, making your product inaccessible despite its potential impact.

This example underscores a pivotal truth: To monetize effectively, your service or product must tick all three boxes.

But finding your niche is more than just pinpointing an interest or passion. It’s about identifying where you can be the unequivocal best option for your target client. Your focus should be on solving their problem in a way that no one else can.

Remember, it’s not about being the cheapest; it’s about being the most effective. Your personal brand should communicate a clear message: You are not just an option; you are the solution.

As we delve deeper into the art of personal branding, keep these principles at the forefront. Your goal is to become the beacon in your niche, guiding your clients towards the solutions they desperately seek.

Build a Professional Website

In the realm of personal branding, your digital presence is a cornerstone of your success. The journey begins with crafting a professional website – a virtual handshake with your potential clients. Let’s dive into the essentials:

1. Choosing the Right Domain Name: Your domain should be as close to your name as possible. For instance, my full name is ‘Matthew Curtis McCoy’ but I’ve always been known as Curtis. For me, a domain like MCurtisMcCoy.com is ideal. If your exact name isn’t available, consider adding an initial or a professional identifier like I did.
2. Blogging and Writing Articles: One of the most effective ways to offer value is through blogging. Regularly updated, relevant content not only showcases your expertise but also helps in building trust with your audience. It’s a platform to freely provide benefits to potential clients, establishing your authority in your niche.
3. Professional Headshots: Including professional images of yourself is crucial. These should not just be any photos, but headshots that resonate with professionalism and confidence. Multiple images can be used across different pages to add a personal touch.
4. Third-Person Format: Writing the content of your website in the third person adds a layer of professionalism and makes it easier for others to reference or quote your material.
5. User-Friendly Design: The website should be intuitively navigable, making it straightforward for visitors to accomplish what you want them to do. Whether it’s booking a call or purchasing a product, the process should be seamless, ideally achievable within a few clicks.
6. Building a Great Website: While DIY website creation is possible, sometimes enlisting professional help can make a significant difference. A well-designed website reflects your brand’s quality and professionalism.
7. Using WordPress: We recommend WordPress as the Content Management System (CMS). It’s versatile, user-friendly, and offers a wide range of customization options to suit your personal brand’s needs.

Remember, your website is more than just a digital business card; it’s a reflection of your brand and your professional ethos. Make it count.

Write a Book

As we continue our journey through the landscape of personal branding, we arrive at a potent tool: authoring a book. While the financial gains from book sales alone might not be substantial, the strategic benefits of this endeavor are immense.

1. Understanding the Economics: The profits per book sold are generally modest. To generate significant revenue purely from book sales requires selling a substantial number of copies. This reality necessitates a strategic approach to book writing, beyond just seeking direct financial returns.
2. Brand Building and Credibility: Writing a book, especially one that shares your personal story or insights, serves as a powerful branding tool. It enhances your credibility and establishes you as an authority in your field. This is particularly true when your book offers solutions to problems faced by your target audience.
3. Writing a Problem-Solving Book: A book that addresses specific issues or challenges of your readers is more likely to be recommended organically. This word-of-mouth publicity can be invaluable. It’s not just about telling your story; it’s about making your book relevant and helpful to your reader.
4. Using Your Book as a Lead Magnet: Here lies the strategic genius of book writing in personal branding. Utilize your book as a lead magnet – a tool to attract potential clients. By positioning yourself as an expert through your book, you open doors to higher-value opportunities. This includes selling high-ticket services such as coaching, consulting, speaking engagements, or premium products and services.

In essence, your book becomes more than just a compilation of pages; it transforms into a key that unlocks higher echelons of professional opportunities and engagements. It’s an investment in your brand, an extension of your expertise, and a platform to broadcast your unique value proposition to a broader audience.

Speak at Free Events

In this segment, we address a pivotal stepping stone in personal branding: speaking at free events. While top speakers can command impressive incomes, ascending to such heights requires a strategic approach.

1. Aligning Speeches with Your Niche: Start by choosing speaking engagements that resonate with your niche. Your speech should not just be informative but also perfectly tailored to your audience. It should resonate so profoundly that your listeners are compelled to take notes, eager to absorb every bit of wisdom you offer.
2. Providing Problem-Solving Tools: Your speech should be more than just an inspirational talk; it needs to be a masterclass in problem-solving. Offer your audience the tools and insights they need to tackle their challenges. Even if the complete resolution of their problems might take years, your guidance should be the catalyst for their journey.
3. Monetization Through Value Addition: While your speech is free, it opens the door to monetization opportunities. Explain how, although they can work on solving the problem themselves using your tips, you offer a paid service that can do it for them. This service should be positioned as a cost-effective alternative to the time and effort they would otherwise have to invest.
4. Earning Beyond the Stage: The real financial benefit comes from what happens after you step off the stage. By solving problems for your audience and offering a comprehensive, done-for-you service, you cater to those who recognize the value of their time and are willing to invest in expert solutions. This approach allows you to earn significantly without needing to sell from the stage directly.

In summary, speaking at free events is not just about the immediate gratification of audience applause. It’s a strategic move in building your brand, showcasing your expertise, and creating a pipeline for high-value services that cater to the needs and preferences of a discerning clientele.

Give Interviews

Moving forward in our exploration of personal branding, we find ourselves at a crucial juncture: giving interviews. Whether it’s podcasts, magazine articles, blogs, radio shows, or local newspapers, each interview is an opportunity to cement your position as an authority in your field.

Positioning Yourself as an Authority:

Every interview is a platform to share your expertise and insights. It’s not just about answering questions; it’s about contributing value to a conversation that your audience cares about. This exposure helps build your reputation as a knowledgeable and credible source in your niche.

Strategies to Attract Interview Opportunities:

• Showcase Your Expertise: Make your expertise known. This can be through writing articles, speaking at events, or being active on platforms where your voice can be heard.
• Leverage Your Network: Connect with people in your industry, including journalists, podcasters, and bloggers. Networking can open doors to interview opportunities.
• Utilize Social Media: Share valuable content on social media to capture the attention of potential interviewers. Engage with their content to build rapport.
• Offer Unique Perspectives: Be known for bringing something different to the table. Unique insights or unconventional approaches to common problems can make you an attractive interview candidate.
• Be Proactive: Reach out to media outlets and propose topics or angles that align with your expertise. Show them the value you can bring to their audience.
• Press Releases and Publicity: Consider sending out press releases about your achievements or significant milestones, which can attract media attention.

Preparing for Interviews

Once interviewers start reaching out, preparation is key. Understand the audience of the show or publication and tailor your message accordingly. Practice concise and clear communication to ensure your key points are effectively conveyed.

Utilizing Paid Media (Discussed Below)

While organic approaches are essential, we’ll explore how paid media can be a strategic tool to enhance your visibility and attract more interview opportunities.

In essence, interviews are not just about the exposure; they’re about showcasing your authority and expertise to a wider audience. Each interview is a stepping stone towards establishing your personal brand as a thought leader in your niche.

Get on TV

In the dynamic realm of personal branding, being interviewed on TV is incredibly powerful. With its broad reach and influential presence, TV remains a coveted platform for brand exposure. This section not only discusses how to secure TV interviews but also highlights the unique value of appearing on shows like “Success, Motivation & Inspiration” on Amazon Fire TV.

Securing TV Interviews

1. Create a Compelling Narrative: TV thrives on engaging stories. Craft a narrative around your journey, expertise, or unique perspectives that can captivate a television audience.
2. Build a Strong Media Presence: Having a robust presence in other media forms, like podcasts or articles, increases your attractiveness as a TV guest.
3. Engage a Public Relations Professional: A PR expert can help pitch your story to television producers and navigate the complex landscape of TV bookings.
4. Leverage Networking: Utilize your professional network to find connections who can introduce you to TV producers or hosts.
   Be Ready with a Media Kit: Have a professional media kit ready that includes your biography, high-resolution photos, and details of your expertise and past media appearances.

The Value of Being Interviewed on Amazon Fire TV

• Targeted Exposure: The show caters to an audience interested in entrepreneurship, motivation, and personal success stories. This aligns perfectly with many personal branding goals.
• Credibility Boost: Being featured on a recognized platform like Amazon Fire TV can significantly enhance your credibility and visibility.
• Networking Opportunities: Interviews often lead to connections with other influential guests and leaders, expanding your professional network.
• Included in the VIP Branding Package: For those looking for a comprehensive branding strategy, being featured on this show is included in the VIP Branding Package, offering a streamlined path to TV exposure.

Maximizing Your TV Appearance

• Promote Your Appearance: Leverage your social media and other platforms to promote your TV appearance both before and after the show.
• Deliver Value: Focus on providing valuable insights and takeaways for the audience, reinforcing your expertise and brand message.
• Follow-Up: Use the appearance as a springboard for further opportunities. Connect with viewers and other stakeholders who reach out.

In conclusion, getting on TV, especially on shows that align closely with your brand like “Success, Motivation & Inspiration”, can be a game-changer in personal branding. It’s about telling your story in a way that not only resonates with the audience but also positions you as an authority in your field.

Grow Your Network

In the journey of personal branding, expanding your network is vital. Networking isn’t just about collecting contacts; it’s about building meaningful relationships and standing out in the minds of those you meet. Let’s explore effective places to network and strategies to make a lasting impression.

Places to Network:

• Social Media Platforms: LinkedIn, Twitter, and even Instagram can be powerful tools for connecting with professionals in your field. Engage in conversations, share valuable content, and participate in group discussions.
• Professional Meetups and Industry Events: Attend local meetups or industry-specific events. These gatherings are excellent for meeting people face-to-face and establishing a genuine connection.
• Conferences and Seminars: Industry conferences offer a broader stage to connect with thought leaders and influencers. They also provide learning opportunities that can be great conversation starters.
• Community Events or Volunteer Activities: Engaging in community events or volunteer work can help you meet people from diverse backgrounds and can lead to unexpected but valuable connections.

How to Stand Out When Networking:

– **Provide Value First**: Focus on how you can help others. Offer your expertise, a helpful resource, or a relevant introduction. This approach fosters goodwill and is more memorable than a simple exchange of business cards.
– **Be Genuinely Interested**: Show genuine interest in the people you meet. Ask insightful questions and listen actively. People appreciate when you take an interest in their work and challenges.
– **Follow-Up Thoughtfully**: After meeting someone, follow up with a personalized message referencing something specific from your conversation. This personal touch shows that you were attentive and engaged.
– **Share Your Story**: Have a concise and compelling way to share your story or mission. A unique narrative can make you memorable and can spark deeper conversations.
– **Consistency Is Key**: Regularly attend events and participate in online discussions. Consistency in your networking efforts helps in building recognition and trust within your community.

Being Memorable:

• Unique Business Cards: If you do use business cards, make sure they stand out with a unique design or a memorable tagline.
• Offer Unique Insights: Share unique insights or perspectives during conversations. This can position you as a thought leader and make your interactions more memorable.
• Follow Through on Promises: If you offer to make an introduction or send information, do it promptly. Following through on your promises builds trust and reliability.

In essence, growing your network is about cultivating relationships that are mutually beneficial. It’s about being remembered not for the volume of people you meet, but for the quality and sincerity of the interactions you have.

Professional Speaker Reel

The next crucial element in personal branding, especially for speakers, is the creation of a professional speaker reel. This tool is not just a video; it’s a dynamic representation of your speaking style, expertise, and ability to engage an audience. Let’s break down how to elevate your speaker reel from average to extraordinary.

Use of Multiple Cameras:

• Multiple Angles: Employ at least two cameras for recording – one focusing on you, the speaker, and another capturing the audience’s reactions. This dual perspective mimics the style of professional filmmaking and adds depth to the footage.
• Dynamic Editing: Have the footage professionally edited to seamlessly switch between these different angles. This technique, commonly used in movies and TV shows, keeps the video engaging and dynamic.

Professional Audio Quality:

• Clarity is Key: Utilize a high-quality wired or wireless microphone to ensure your voice is crystal clear. Good audio quality is essential as it conveys your message without distractions or interruptions.
• Background Noise Reduction: A professional microphone setup will help eliminate unwanted background noise, focusing the viewer’s attention solely on your words.

Incorporating Movement and Zoom:

• Viewer Retention: Techniques such as zooming and camera motion are not just aesthetic choices; they play a crucial role in maintaining the viewer’s attention. These elements add a layer of professionalism and keep the content visually stimulating.

Seek Professional Videography Services:

• Expertise Matters: Companies like Grand Junction 3D specialize in creating professional speaker reels and event videography. Leveraging their expertise can significantly enhance the quality of your reel. These professionals understand how to capture your best moments and present them in a compelling, visually appealing manner.

In essence, your Professional Speaker Reel is a key marketing tool. It should reflect the highest quality in terms of visual presentation and audio clarity. This reel is often the first impression you make on event organizers, potential clients, and your broader audience. Make it count by ensuring it’s professionally crafted, engaging, and a true reflection of your capabilities as a speaker.

Earned Media + Paid Media

As we conclude our exploration of personal branding, it’s crucial to understand the synergy between Earned Media and Paid Media, and how they can be leveraged to maximize your brand’s impact. While both have their merits, paid media often holds the key to unlocking greater control and broader reach, as exemplified by the VIP Branding Package offered by News Wire Magazine.

Earned Media:

• Definition: Earned media refers to publicity gained through methods other than paid advertising, such as word-of-mouth, organic social media interactions, and media coverage from interviews or news articles.
• Benefits: It’s authentic and can build trust with your audience. It often includes endorsements or features that are not directly paid for, adding credibility to your brand.

Paid Media:

• Definition: Paid media encompasses any marketing effort that involves a paid placement. This includes advertising, sponsored content, and other paid promotional activities.
• Benefits: Paid media offers control over the message, the audience, and the timing. It ensures visibility and reach, especially in highly competitive markets.

The VIP Branding Package by News Wire Magazine includes:

1. Interview on Amazon Fire TV: Be a guest on ‘Success, Motivation & Inspiration’. Amazon Fire TV reaches over 50 million viewers. This opportunity positions you as an influential figure, dramatically expanding your reach and influence.
2. Front Cover of News Wire Magazine: A prestigious feature that guarantees visibility among a global audience, solidifying your status as a leader in your field.
3. Featured Article: This in-depth coverage in News Wire Magazine highlights your unique journey and achievements, offering a detailed narrative of your professional path.
4. Wiki Page Creation: Professionals craft a professional Wiki page from your article, enhancing your online presence and establishing your status alongside industry leaders.
5. Magazine Cover – Metal Print: Transform your cover feature into a high-definition metal print, a tangible symbol of your success and legacy.

In conclusion, while earned media plays a critical role in authentic brand building, paid media, particularly as offered in the VIP Branding Package, provides a more comprehensive, controlled, and expansive approach to personal branding. It’s about taking your brand narrative into your own hands and propelling it onto a global stage, ensuring that your voice is not just heard, but also remembered and respected.