What Is Schema Markup (and Why AI Needs It)
Schema markup is structured code you add to a web page that tells search engines and AI exactly what your content means — who you are, what you offer, and
July 19, 2026
Guides by M. Curtis McCoy
AEO and SEO Articles
Plain-English guides to getting found on Google and recommended by ChatGPT, Perplexity, Gemini and Google AI Overviews. Each one is written for business owners, not marketers, and ends with steps you can act on this week.
Latest AEO and SEO Articles
Does SEO Still Matter in 2026?
Yes — SEO still matters in 2026, but its job has changed. Search engine optimization is no longer only about ranking a link on page one; it is now the
July 19, 2026
The AEO Checklist: How to Optimize for Answer Engines
This AEO checklist is the practical, step-by-step list for making AI answer engines — ChatGPT, Perplexity, Google AI Overviews, and Gemini — name your business in their answers. Answer Engine
July 19, 2026
How to Get Cited by Perplexity (2026 Guide)
Perplexity is an AI answer engine that responds to questions with a written answer and lists its sources — and getting cited as one of those sources puts your business
July 19, 2026
How to Show Up in Google AI Overviews (2026 Guide)
Google AI Overviews are the AI-generated answers that now sit at the very top of many Google searches, above the traditional links. Showing up inside them means Google’s AI cites
July 19, 2026
How to Rank on ChatGPT: The 2026 Guide to AI Recommendations
Ranking on ChatGPT means becoming the business ChatGPT names when someone asks it for a recommendation. It is not a blue link or a page-one position — it is being
July 19, 2026
What These AEO and SEO Articles Cover
Answer Engine Optimization (AEO)
How ChatGPT, Perplexity, Gemini and Google AI Overviews decide which businesses to name, and what makes a page worth quoting: a direct answer near the top, a clear entity behind it, and proof a machine can verify.
Search Engine Optimization (SEO)
The foundation AI answers still sit on. Pages Google can crawl, titles that match what buyers type, internal links that build topical authority, and a site fast enough that nobody leaves before it loads.
Schema and Entity Clarity
Structured data that tells search engines and AI assistants who you are, what you do and where you work, using the Schema.org vocabulary for people, organizations, services and FAQs, so they stop guessing.
See What Google and AI Say About Your Business
The free Website Analyzer checks your site the way Google and AI assistants read it, then shows you what to fix first.