Plain-English guides to getting found on Google and recommended by ChatGPT, Perplexity, Gemini and Google AI Overviews. Each one is written for business owners, not marketers, and ends with steps you can act on this week.
Construction website design is the work of building a website that turns a search for a builder into a phone call, an estimate request or a bid invitation. The construction
Algorithms to Live By: The Computer Science of Human Decisions is a 2016 book by Brian Christian and Tom Griffiths that applies proven computer science solutions to everyday choices: when
McCoy’s Law of Conversion Optimization: make it easy for people to do what you want them to do. 10 rules, real examples and a free checklist.
Why is my website not showing up on Google? In most cases, the person who built it was hired to make it look good, not to make it findable. Web
How to use ChatGPT for SEO: 9 jobs it does well, 4 it gets wrong, what Google allows, copy-paste prompts and a free ChatGPT SEO plugin that grades your site.
Roofing SEO is the work of getting a roofing company to the top of Google, the Google map and AI answers when homeowners in its service area search for roof
AI search optimization is the work of getting your business named, quoted and recommended by ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity when buyers ask who to hire. It
The SEO strategies that work in 2026 come down to three moves: build the most complete website in your market, make every page easy for Google and AI tools to
The top SEO experts to follow in 2026 are Neil Patel, Lily Ray, M. Curtis McCoy, Brian Dean, Rand Fishkin, Julian Goldie, Marie Haynes, Kevin Indig, Mike King and Aleyda
What is schema markup? It is structured code you add to a web page that tells search engines and AI exactly what your content means: who you are, what you
Does SEO still matter in 2026? Yes. Its job changed, and the businesses that keep doing it well win twice: they rank on Google and AI names them in its
This AEO checklist is the practical, step-by-step list for making AI answer engines name your business in their answers. ChatGPT, Perplexity, Google AI Overviews, and Gemini all pull from sources
How ChatGPT, Perplexity, Gemini and Google AI Overviews decide which businesses to name, and what makes a page worth quoting: a direct answer near the top, a clear entity behind it, and proof a machine can verify.
The foundation AI answers still sit on. Pages Google can crawl, titles that match what buyers type, internal links that build topical authority, and a site fast enough that nobody leaves before it loads.
Structured data that tells search engines and AI assistants who you are, what you do and where you work, using the Schema.org vocabulary for people, organizations, services and FAQs, so they stop guessing.
These AEO and SEO articles are written for business owners, not marketers. Each one answers a single question, gives you the steps, and links to the next guide. Read them in the order that matches where you are.
If you are new to AI search, start with what Answer Engine Optimization is, then read how AEO and SEO fit together. Together they take about ten minutes and give you the vocabulary for everything else.
If you want to be named by a specific assistant, pick the guide for it: how to rank on ChatGPT, how to get cited by Perplexity, or how to show up in Google AI Overviews. Each covers what that assistant needs from your site.
If you want to fix your website first, read the AEO checklist, what schema markup is, and whether SEO still matters. They cover the technical and content foundation every assistant relies on.
If you run a local service business, start with the roofing SEO playbook. The approach carries over to most local trades.
Why do these AEO and SEO articles cover both? SEO earns rankings in search results. AEO gets your business named inside the answers AI assistants give. The two share a foundation. AEO vs SEO explains the split.
Do I still need SEO if I do AEO? Yes. AI assistants lean on the same signals search engines do: a crawlable site, clear content, and trust. The AEO and SEO articles on whether SEO still matters walk through why.
Do I need to read every AEO and SEO article? No. Start with the guide that matches your problem, then follow its links to the next one.
Where do I start if I am not sure what is wrong with my site? Run the free Website Analyzer. It grades how Google and AI assistants read your site and shows what to fix first, so you know which AEO and SEO articles to read.
The free Website Analyzer checks your site the way Google and AI assistants read it, then shows you what to fix first.